About True north

How do successful products and experiences get built? How do they evolve and change from the kernel of an idea to become successful, profitable and fanatically loved which in turn fuels a business?

How are problems identified and validated? Who’s involved in the process? What’s the make up of the teams and what tools do they use? What are their methods and testing strategies? Where does research, design and development sit in the overall process?

These are the question we hope to answer in True North.

We go inside the most successful and interesting companies in the world to see how they design, develop and test their way to a world renowned, successful user and customer experience.

True North is produced and championed by Loop11.